Manager, New Business Development (NBD)
Servotech Renewable Power System Limited
Job Description
Job Description – Manager, New Business Development (NBD)
Role Purpose: To drive expansion of the channel network by identifying, engaging, and converting new distributors across assigned territories. This role is responsible for new distributor acquisition, territory expansion, and channel growth, directly contributing to revenue pipeline creation.
Reporting Structure: Reports to: Director – Channel Sales Works closely with: - Sales Operations (Lead flow & scheduling) - Zonal Sales Team - Channel Partner Onboarding Team
Role Scope
- Own distributor acquisition targets
- Conduct field meetings with prospects
- Convert qualified leads into active channel partners
- Build strong pipeline across assigned territories
Key Responsibilities 1. Lead Conversion & Distributor Acquisition
- Attend scheduled meetings from CRM pipeline
- Evaluate distributor potential and fit
- Convert prospects into channel partners
2. Territory Expansion
- Identify new markets and gaps
- Build distributor network across districts
- Ensure territory coverage targets are achieved
3. Meeting Execution Discipline
- Conduct daily meetings as per beat plan
- Maintain high meeting-to-conversion efficiency
- Ensure no missed or rescheduled meetings
4. Sales Pitch & Partner Onboarding Handover
- Present Servotech value proposition
- Close distributor agreements
- Handover to onboarding team post conversion
5. CRM & Reporting
- Update meeting outcomes within 30 minutes
- Maintain accurate data in CRM
- Track pipeline and conversion status
Key Result Areas (KRA) : Distributor acquisition (monthly) | Meeting productivity | Territory coverage | Conversion efficiency | CRM discipline
Key Performance Indicators (KPI) Conversion KPIs: New distributors appointed per month | Meeting to conversion ratio (%) Activity KPIs: Meetings per day / month | Pipeline coverage (active leads) Territory KPIs : District coverage achieved | Gap area closure Discipline KPIs: CRM updates (100% compliance) | Meeting outcome logging time
Performance Benchmarks
- Minimum 12–15 distributor conversions per month
- Minimum 5–6 meetings per day
- Conversion ratio above 10–12%
